Oracle Marketing Cloud Named a Leader in Gartner’s Multichannel Marketing Hub Magic Quadrant
Marketing leaders will find evolutionary shifts in demand and supply for their multichannel marketing initiatives. The inaugural MMH Magic Quadrant examines a market unifying customer data across channels, enhancing personalization and decisioning with AI, and integrating customer journey analytics...."
Customer Experience: the perfect recipe based on new technologies!
Satisfying customers has never been more difficult, they have it all: devices, channels, information and choices! What can make a difference nowadays is the Customer Experience, the subject of a real revolution thanks to the digital transformation. New technologies, starting from the study of availa..."
April 17: Oracle Primavera Day in Rome, come to discover all the news!
  Oracle Primavera provides to organizations of every size, sector and region, the base to reduce costs and increase productivity through a portfolio of integrated and fast solutions available on premise or in the Cloud. Oracle Primavera Day is the annual event dedicated to companies operati..."
CRM AND CUSTOMER EXPERIENCE: ACCORDING TO GARTNER, THE BEST SOLUTIONS ARE PROVIDED BY ORACLE!
The market for CRM (Customer Relationship Management) grew by 21.4% during 2016, and does not seem to stop even in the current year. Lead management applications facilitate marketing and sales operations through a variety of steps thanks to their capability to generate value from the knowledge of..."